Katie King Print this Page

Managing Director (MBA, DIPM) at Zoodikers

Katie has managed PR campaigns for over 25 years and was a Director at leading global PR agency Text 100, part of Next Fifteen Group Plc.

Delegates will learn how to use social media as part of a wider integrated marketing plan, and how that plan needs to support the business plan.

This relates to the impact on short, medium and long-term business goals, and covers business functions such as HR as well as sales and marketing.

Delegates will also gain an appreciation of the availability of tools which can help to support lead generation, as well as driving a wider return on investment.

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